Free tools

Calculators for operators who care about the unit economics.

The same models we use inside client engagements to pressure-test ideas before we ship them. Free to use, no account. Importing a CSV or exporting your results asks for an email once.

Program ROI

Revenue Impact Calculator

Turn a year of test results into a revenue number you can defend. Corrects each test for the winner's curse using your own portfolio, weights it by the traffic it touched, and decays it over time.

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Forecasting

Revenue Per Visitor Calculator

Model the revenue a CRO program could unlock by lifting revenue per visitor, the metric that actually tracks profitability. 12-month forecast with break-even analysis.

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Experimentation

A/B Test Calculator

Three calculators in one. Pre-test go/no-go, live conversion-rate analyzer, and revenue-per-visitor analyzer. Project when 85% or 95% becomes reachable.

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Pricing

Free Shipping Profitability Calculator

Model the net impact of offering free shipping above a threshold. Break-even lift, scenario matrix, and per-bucket margin impact.

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