Services · Shopify CRO
Shopify conversion rate optimisation for D2C brands.
Shopify makes it easy to launch a store. It does not make it easy to find the leaks. We run a research-led testing program on the surfaces that actually move revenue on Shopify, and we only keep the wins that prove out in your P&L.
For Shopify operators who suspect they’re testing the wrong things.
You have GA4, or can install it next week. You have a testing tool running, or you’re choosing one. Your team has tested some things, but you’re not sure which moved revenue and which moved noise.
Meanwhile the ad budget climbs and the conversion rate sits flat. Every untested surface is revenue walking back out the door, and more traffic only makes that leak more expensive.
So we close it. Research-led testing on the Shopify surfaces that touch the most revenue, shipped as real experiments, and kept only when they prove out in your P&L.
Five Shopify surfaces that account for most of what we ship.
- 1
PDP above the fold
Headline that names the outcome, top two objections in line, real in-use imagery. Most PDPs nail one. Few nail three. The lift here typically compounds across every paid traffic source you run.
- 2
Checkout
Trust density at payment, shipping-threshold mechanics, address-to-shipping speed. Shopify Checkout Extensibility unlocks tests that were impossible eighteen months ago. The checkout is the funnel step where small lifts move the most revenue.
- 3
Post-purchase upsells
The thank-you page is the highest-converting surface in the funnel and almost nobody tests it. For one client a single post-purchase offer hit a twenty-six percent take rate inside the first quarter.
- 4
Collection pages used for paid traffic
If you’re paying Meta to send people to a collection, it’s a landing page. Treat it like one. Restate the promise, prime the category, put proof above the grid.
- 5
Cart drawer cross-sells
Recommendation logic that fires on basket composition lifts AOV in a way bundle-app defaults never will. The test is which logic, not whether to test.
Three Shopify-specific mistakes we see over and over.
Editing the live theme and calling it a test
Save the theme, ship to everyone. That’s not a test, that’s a rollout. The variation needs to live behind a flag, the audience needs to be split properly, and the result needs to be measured against a clean control.
Stacking app overlays that don’t talk to each other
Three review apps, two upsell apps, an exit-intent modal, a wheel-spin. Each one added in isolation. Together they slow the site, double-fire on the same visitor, and tank conversion on mobile.
Believing the Shopify Reports dashboard
Directional, not statistical. A twelve percent lift in conversion rate week-over-week could be a real test win or it could be Tuesday versus Thursday. The dashboard won’t tell you which.
Research the problem. Test the answer. Compound the wins.
The same four stages run on every engagement, in the same order, month after month. The discipline of never skipping a stage is what turns one-off wins into revenue that compounds.
Research
Before we touch your site, we dig into why people actually leave, using surveys, session recordings, heatmaps, and analytics side by side. The fixes come out of your customers’ own words rather than a best-practice blog.
Prioritise
We rank every idea by how much revenue it can move and how likely it is to work, so the test slots go to the changes that matter most, not the ones that happen to be easy to ship.
Test
Every change runs as a real A/B test against the live site, and we let enough of your traffic see it to know the result is real, so the decision rests on evidence rather than opinion.
Compound
One test moves a single needle, but thirty tests move the business. Month after month the winners stack up, and the revenue curve bends in the right direction.
One D2C client. Eighteen months. The loop, properly run.
$1M-$2M
added revenue across the engagement
180
tests shipped through the program
26%
take rate on a single post-purchase upsell
Try the free tools we use on engagements
Questions Shopify operators ask before booking.
- Which Shopify testing tool do you recommend?
- We're tool-agnostic. We deploy through whatever you run, whether that's Intelligems, GrowthBook, Convert, or ABTasty, and we don't take referral fees from any of them. The tool matters far less than how the test is designed and called.
- Will testing slow my site down?
- Done badly, yes. Most flicker comes from client-side test scripts running before the page renders. Server-side rendering and properly placed anti-flicker snippets remove it. We won’t ship a test that adds more than fifty milliseconds to LCP on mobile.
- Do you only work with Shopify Plus?
- No. The methodology is the same. Standard Shopify has more theme constraints but the same surfaces matter.
- Can you work with our existing dev team?
- Preferred, actually. The cleanest engagements have your devs reviewing our code before it ships. It reduces the chance of theme conflicts and keeps everyone aligned on what is live.
- How long is the engagement?
- We work month to month. Some clients kick off with a 90-day sprint to cover research and the first tests, then move to ongoing monthly, because the compounding really shows up from the second quarter on.
- Do you take a percentage of the revenue uplift?
- No. Flat monthly retainer. Performance pricing on CRO incentivises agencies to call wins early and ship volume over quality. We run the loop on a fixed fee and keep score on revenue moved.
You see a revenue uplift, or you don't pay.
That is the deal on every 90-day sprint we run. If the program does not produce a measurable revenue uplift by the end of the quarter, we refund the final 50% of the sprint fee.
Let's move your revenue.
Fifteen minutes on your funnel together, and we'll tell you straight whether we are a fit, with no slide deck or sales script in the way.
Prefer email? jono@impactconversion.com