CRO agency · Australia
More revenue from the traffic your Australian store already gets.
Research-led A/B testing for Australian Shopify brands. We find why your buyers leave, fix it, and keep only the changes that lift revenue.
Jono Matla
Founder · Queenstown
“You deal directly with the person designing and running your tests.”
AEDT and AEST hours, same-day answers
$1M+
added on one engagement
180
tests shipped
69%
largest single-test lift
Most CRO programs stall for the same three reasons.
If you’re already testing and the numbers aren’t moving, the problem usually isn’t effort. It’s one of these three, and they’re a big part of why most CRO programs fail.
Testing that doesn’t move revenue
You’re running tests, but the wins never add up to anything you can see in the P&L. Most of them turn out to be guesses dressed up as experiments.
A generic checklist instead of your store
Plenty of agencies arrive with the same twenty changes they make for everyone. Add a sticky bar, swap a button colour, call it optimisation. None of it is grounded in how your buyers actually behave.
Results you can’t take to the board
A win you can’t trust is worse than no win. When the call gets made on a hunch or a peek at half-significant data, it won’t survive contact with the real world, and your CFO knows it.
Research the problem. Test the answer. Compound the wins.
The same four stages run on every engagement, in the same order, month after month. The discipline of never skipping a stage is what turns one-off wins into revenue that compounds.
Research
Before we touch your site, we dig into why people actually leave, using surveys, session recordings, heatmaps, and analytics side by side. The fixes come out of your customers’ own words rather than a best-practice blog.
Prioritise
We rank every idea by how much revenue it can move and how likely it is to work, so the test slots go to the changes that matter most, not the ones that happen to be easy to ship.
Test
Every change runs as a real A/B test against the live site, and we let enough of your traffic see it to know the result is real, so the decision rests on evidence rather than opinion.
Compound
One test moves a single needle, but thirty tests move the business. Month after month the winners stack up, and the revenue curve bends in the right direction.
The practical fit for Australian brands.
Your timezone, your hours
We work AEDT and AEST. Test reviews land in your morning, and when a result needs a same-day decision you get an answer the same day, not overnight.
AUD pricing, no FX surprises
Engagements are priced and invoiced in AUD for Australian clients. No quoted-in-USD-then-rebilled-at-spot-rate, no invoice that swings ten percent on a bad week.
Your team, your tools
We work alongside your developers and inside the testing tool you already run. If you haven’t picked one yet, we’ll help you choose without taking a referral fee.
You see a revenue uplift, or you don't pay.
That is the deal on every 90-day sprint we run. If the program does not produce a measurable revenue uplift by the end of the quarter, we refund the final 50% of the sprint fee.
Questions Australian operators ask before booking.
- Are you based in Australia?
- No. We’re based in New Zealand and work with Australian clients across AEDT and AEST. Calls land inside your business day, and test briefs are in your inbox by the time you start work. The timezone overlap is close enough that most clients forget we’re not local.
- Which brands have you worked with?
- D2C and online education brands doing 1,000+ orders a month or $1M+ a year in online revenue, up into the low tens of millions. Names like High Performance Academy, Animal Training Academy, and Kite Therapy. The full case studies are at /case-studies, including engagements that have run twelve months or longer.
- What does it cost?
- Engagements start at AUD $5,000 per month, priced and invoiced in AUD, and scale with scope. The retainer covers research, prioritisation, the experiments we ship, the test code, and regular review calls. Every engagement carries the guarantee: you see a revenue uplift, or you don’t pay.
- Will you work with our existing dev team?
- Preferred. The cleanest engagements have your developers reviewing our code before it ships, which keeps theme conflicts down and everyone aligned.
- Can you help us choose a CRO testing tool?
- Yes. We’re tool-agnostic across Intelligems, GrowthBook, Convert, and ABTasty, and we don’t take referral fees, so the recommendation is based on your stack and traffic, not on what pays us.
Let’s look at your funnel together.
Fifteen minutes, your timezone, and a straight answer on whether a program is worth running.
“We’ve seen single wins that brought in six figures of additional revenue. The ROI is a no-brainer.”
Times shown in your timezone. Booked directly with Jono.