For online education & digital products
More buyers from the funnel you already have.
We run research-led CRO for online education brands doing $5M to $20M a year on Kajabi, Teachable, or custom platforms. Eighteen months at High Performance Academy added one to two million in revenue on the same ad spend. Every engagement runs the same promise. Revenue uplift, or you don’t pay.
Sound familiar?
The three problems every online ed team hits at scale.
Registrations are fine, show-up and buy rates are the problem
You can fill a webinar. The drop-off between registration and purchase is where the margin lives, and most funnels never get tested past the registration page.
Launch revenue depends on a handful of pages you never test
Three pages decide whether a launch hits forecast: the sales page, the checkout, and the upsell sequence. They usually get shipped once, tweaked on vibes, and never properly experimented on.
Evergreen funnels drift and nobody notices
Evergreen funnels decay. Markets shift, audiences shift, and without continuous research and testing you end up serving last year’s message to this year’s audience.
Where the wins usually hide
Five surfaces, ranked by what moves the most for the least work.
- 1
Webinar registration to show-up
The biggest gap in the whole funnel usually hides here: the confirmation page, the email sequence, the SMS reminders, the pre-webinar engagement assets. Few teams test any of them.
- 2
The replay page
This is where the money gets made. Proof density, urgency mechanics, offer-stack clarity, checkout friction: every one of them deserves testing.
- 3
Sales page above the fold
Outcome-led headlines beat feature-led headlines by a wide margin for most online education brands. The headline has to do the work.
- 4
Checkout and order bumps
A one-page checkout with the right order bump moves real AOV. On HPA, our checkout upsell hit a 26 percent take rate. Most programs aren’t testing this surface at all.
- 5
Post-purchase upsell sequence
The five-minute window after purchase is the highest-converting surface you own. Most brands leave it under-optimised.
Proof, not theory
High Performance Academy, eighteen months, 180 tests.
One to two million in additional revenue without increasing ad spend, with single-test wins driving $300k+ in projected annual revenue. Homepage messaging alone lifted new-visitor purchases 69 percent, and a checkout upsell at a 26 percent take rate added 15 percent to AOV.
You see a revenue uplift, or you don't pay.
That is the deal on every 90-day sprint we run. If the program does not produce a measurable revenue uplift by the end of the quarter, we refund the final 50% of the sprint fee. No asterisks, no vanity metrics, and no hiding behind “we ran some experiments.”
Ready when you are
Let's move your numbers.
Let's grab fifteen minutes to look at your funnel together, and we'll tell you straight whether we are a fit, with no slide deck or sales script in the way.
Prefer email? jono@impactconversion.com