CRO agency · New Zealand
New Zealand traffic is too scarce to spend on guesswork.
Research-led A/B testing for New Zealand Shopify brands, run from Queenstown. Every test is sized against your real traffic before it is briefed, so you find out whether a change actually worked instead of arguing about it. Start with a free 15-minute Leaky Funnel Game Plan: we look at your funnel live, show you where it leaks, and you keep the plan either way.
Jono Matla
Founder · Queenstown
“You deal directly with the person designing and running your tests.”
Your timezone, same-day answers
$1M-$2M
added on one engagement
180
tests shipped
28%
verified lift, still holding
A verified win
28% more orders of the right model. Checked again seven weeks later. Still there.
A premium bike rack brand, sold direct to consumer, was converting below what its traffic deserved. We read 1,910 customer reviews and surveyed over 500 shoppers, then put the answer buyers needed on the page where they choose. Orders of the right model rose 28 percent at 98 percent confidence. Seven weeks after rollout we went back and verified the win held: worth $7,000 to $16,000 a month, still there today.
Why CRO programs stall on New Zealand traffic.
If you’re already testing and the numbers aren’t moving, the problem usually isn’t effort. It’s one of these three.
Tests that never reach a verdict
A test runs for three weeks, the numbers wobble, somebody calls it. On New Zealand traffic most experiments never gather enough data to separate a real lift from noise, so the program quietly ships coin flips and calls them wins.
A program sized for someone else’s traffic
Imported playbooks assume the visitor counts of a US brand. Run that same list on a NZ store and half the surfaces on it cannot produce a readable result no matter how long you leave them running.
Offshore agencies that don’t fit how you work
Results land in your evening, a same-day decision takes two days, and the person who designed your test is three handoffs away from the call you are actually on.
Research the problem. Test the answer. Compound the wins.
The Impact Conversion Method is our answer to your ad spend problem. It's been proven in 4 different verticals so far, and driven more sales for every client we've worked with.
Stage 1 of 4
Stage 01
Research
Before we touch your site, we dig into why people actually leave, why they don’t convert, and why they do. The fixes come out of your customers’ own words rather than a best-practice checklist.
Evidence: buyers keep looking for an answer the product page does not give them.
What a New Zealand agency actually changes.
Local timezone, local accountability
We’re NZ-based, so you’re not waiting until your evening for results or staying up late for a call. When a test needs a same-day decision, you get an answer the same day.
NZD pricing, no FX surprises
Engagements are priced and invoiced in NZD for New Zealand clients. No quoted-in-USD-then-rebilled-at-spot-rate, no invoice that swings ten percent on a bad week.
Sized for the traffic you actually run
NZ traffic is smaller than the US or AU, and that changes which tests are worth running and how long they need. We size every test up front, and if a surface can’t detect a lift you’d care about, we don’t run it.
How much traffic does a New Zealand store need to test?
This is the question that decides whether a CRO program works here, and most agencies will not answer it before they invoice you. Three things set it: the conversion rate of the surface today, the size of the lift you would actually care about, and how many people reach that surface each week.
Surfaces that usually work
Product pages, cart, and checkout carry most of your traffic, so they reach a readable result inside a sensible window on almost every NZ store above the revenue floor. This is where a NZ program should spend its first quarter.
Surfaces that often cannot
Deep category pages, single campaign landing pages and niche collections frequently do not see enough visitors in New Zealand to detect anything short of an enormous lift. Testing them anyway produces numbers, not answers.
What we do about it
Every test gets a power analysis before it is briefed. If a surface cannot detect a lift worth having, we either widen the window, change what we measure, or make the change on judgment and say plainly that it was judgment, not a result.
The reason this matters more here than in the US is arithmetic, not theory. Smaller samples make it far easier to record a win that was never there, which is how most A/B tests end up statistically broken and what makes a false positive so expensive once it is rolled out and quietly costing you revenue.
Selling into Australia as well?
Most New Zealand brands that reach the revenue floor are already shipping across the Tasman, and the two markets do not behave the same way. Payment method order, GST display, shipping thresholds and the freight expectations of an Australian buyer all differ enough to change which tests belong at the top of the list.
We run both sides from the same program, so an AU rollout does not mean a second agency and a second research phase. The CRO agency Australia page covers the AU-specific stack, and what changes across the ANZ market walks through the differences test by test. If Shopify is your platform, the Shopify CRO service is the delivery shape, and how we work sets out the loop end to end.
A written guarantee on every 90-day sprint.
If the sprint does not produce a measurable revenue uplift by the end of the quarter, we refund the final 50% of the sprint fee. The terms are written down before we start, and you can read them now.
Straight answers for New Zealand operators.
- Where are you based?
- Queenstown, NZ. We work with clients across the country, plus AU and offshore. Local clients sometimes prefer in-person workshops, which we’re happy to run quarterly.
- Do you only work with New Zealand brands?
- No. We work with brands across NZ, AU, US, and UK, and the methodology is the same everywhere. NZ-based clients get NZD pricing, your timezone, and the option of in-person work.
- What size brand do you work with?
- As a rough floor, 1,000+ orders or bookings a month or $1M+ a year in online revenue. Under that, the traffic-volume math doesn’t support a real testing program yet, so we’d tell you to put that budget into traffic until it does.
- What does it cost?
- Engagements start at NZD $5,000 per month, priced and invoiced in NZD, and scale with scope. The retainer covers research, prioritisation, the experiments we ship, the test code, and regular review calls. Every 90-day sprint carries the guarantee: if there is no measurable revenue uplift by the end, we refund the final 50% of the sprint fee.
- Will the small NZ market hold the program back?
- Sometimes, on individual surfaces. Before any test launches we check the page gets enough traffic to detect a lift you’d care about inside a reasonable window, and if it can’t, we don’t run that test. Borderline surfaces get longer windows. Most NZ brands have enough traffic to run a sensible program, and we don’t pretend otherwise when they don’t.
- Do you work with my testing tool?
- Probably. We’ve shipped tests through Intelligems, GrowthBook, Convert, ABTasty, and a few smaller platforms. If you don’t have a tool installed yet, we’ll help you pick one without taking a referral fee.
- Will you work with our existing dev team?
- Preferred. The cleanest engagements have your developers reviewing our code before it ships.
Book your free Leaky Funnel Game Plan.
Fifteen minutes, on your funnel, live. We open your store together, show you where it leaks most, and map the first tests we would run. The plan is yours to keep, work with us or not. And if your traffic is too low for testing to pay, we say so on the call.
“We’ve seen single wins that brought in six figures of additional revenue. The ROI is a no-brainer.”
Times shown in NZST. Booked directly with Jono.