CRO agency · New Zealand
More revenue from the traffic your NZ store already gets.
Research-led A/B testing for New Zealand Shopify brands, run from Queenstown. We find why your buyers leave, fix it, and keep only the changes that lift revenue.
Jono Matla
Founder · Queenstown
“You deal directly with the person designing and running your tests.”
Your timezone, same-day answers
$1M+
added on one engagement
180
tests shipped
69%
largest single-test lift
Most CRO programs stall for the same three reasons.
If you’re already testing and the numbers aren’t moving, the problem usually isn’t effort. It’s one of these three, and they’re a big part of why most CRO programs fail.
Testing that doesn’t move revenue
You’re running tests, but the wins never add up to anything you can see in the P&L. Most of them turn out to be guesses dressed up as experiments.
A generic checklist instead of your store
Plenty of agencies arrive with the same twenty changes they make for everyone. Add a sticky bar, swap a button colour, call it optimisation. None of it is grounded in how your buyers actually behave.
Offshore agencies that don’t fit NZ
Results come back in your evening, you can’t get on a call without staying up late, and a program built for a $100M US brand quietly assumes traffic your store doesn’t have.
Research the problem. Test the answer. Compound the wins.
The same four stages run on every engagement, in the same order, month after month. The discipline of never skipping a stage is what turns one-off wins into revenue that compounds.
Research
Before we touch your site, we dig into why people actually leave, using surveys, session recordings, heatmaps, and analytics side by side. The fixes come out of your customers’ own words rather than a best-practice blog.
Prioritise
We rank every idea by how much revenue it can move and how likely it is to work, so the test slots go to the changes that matter most, not the ones that happen to be easy to ship.
Test
Every change runs as a real A/B test against the live site, and we let enough of your traffic see it to know the result is real, so the decision rests on evidence rather than opinion.
Compound
One test moves a single needle, but thirty tests move the business. Month after month the winners stack up, and the revenue curve bends in the right direction.
The practical fit for New Zealand brands.
Local timezone, local accountability
We’re NZ-based, so you’re not waiting until your evening for results or staying up late for a call. When a test needs a same-day decision, you get an answer the same day.
NZD pricing, no FX surprises
Engagements are priced and invoiced in NZD for New Zealand clients. No quoted-in-USD-then-rebilled-at-spot-rate, no invoice that swings ten percent on a bad week.
Sized for the traffic you actually run
NZ traffic is smaller than the US or AU, and that changes which tests are worth running and how long they need. We size every test up front, and if a surface can’t detect a lift you’d care about, we don’t run it.
You see a revenue uplift, or you don't pay.
That is the deal on every 90-day sprint we run. If the program does not produce a measurable revenue uplift by the end of the quarter, we refund the final 50% of the sprint fee.
Questions NZ operators ask before booking.
- Where are you based?
- Queenstown, NZ. We work with clients across the country, plus AU and offshore. Local clients sometimes prefer in-person workshops, which we’re happy to run quarterly.
- Do you only work with New Zealand brands?
- No. We work with brands across NZ, AU, US, and UK, and the methodology is the same everywhere. NZ-based clients get NZD pricing, your timezone, and the option of in-person work.
- What size brand do you work with?
- As a rough floor, 1,000+ orders a month or $1M+ a year in online revenue. Under that, the traffic-volume math doesn’t support a real testing program yet, so we’d tell you to put that budget into traffic until it does.
- What does it cost?
- Engagements start at NZD $5,000 per month, priced and invoiced in NZD, and scale with scope. The retainer covers research, prioritisation, the experiments we ship, the test code, and regular review calls. Every engagement carries the guarantee: you see a revenue uplift, or you don’t pay.
- Will the small NZ market hold the program back?
- Sometimes, on individual surfaces. Before any test launches we check the page gets enough traffic to detect a lift you’d care about inside a reasonable window, and if it can’t, we don’t run that test. Borderline surfaces get longer windows. Most NZ brands have enough traffic to run a sensible program, and we don’t pretend otherwise when they don’t.
- Do you work with my testing tool?
- Probably. We’ve shipped tests through Intelligems, GrowthBook, Convert, ABTasty, and a few smaller platforms. If you don’t have a tool installed yet, we’ll help you pick one without taking a referral fee.
- Will you work with our existing dev team?
- Preferred. The cleanest engagements have your developers reviewing our code before it ships.
Let’s look at your funnel together.
Fifteen minutes, your timezone, and a straight answer on whether a program is worth running.
“We’ve seen single wins that brought in six figures of additional revenue. The ROI is a no-brainer.”
Times shown in NZST. Booked directly with Jono.