CRO agency · New Zealand
More revenue from the traffic your NZ store already gets.
Research-led A/B testing for New Zealand Shopify brands, run from Queenstown. We find why your buyers leave, fix it, and keep only the changes that lift revenue. Start with a free 15-minute Leaky Funnel Game Plan: we look at your funnel live, show you where it leaks, and you keep the plan either way.
Jono Matla
Founder · Queenstown
“You deal directly with the person designing and running your tests.”
Your timezone, same-day answers
$1M-$2M
added on one engagement
180
tests shipped
28%
verified lift, still holding
A verified win
28% more orders of the right model. Checked again seven weeks later. Still there.
A premium bike rack brand, sold direct to consumer, was converting below what its traffic deserved. We read 1,910 customer reviews and surveyed over 500 shoppers, then put the answer buyers needed on the page where they choose. Orders of the right model rose 28 percent at 98 percent confidence. Seven weeks after rollout we went back and verified the win held: worth $7,000 to $16,000 a month, still there today.
Most CRO programs stall for the same three reasons.
If you’re already testing and the numbers aren’t moving, the problem usually isn’t effort. It’s one of these three.
Testing that doesn’t move revenue
You’re running tests, but the wins never add up to anything you can see in the P&L. Most of them turn out to be guesses dressed up as experiments.
A generic checklist instead of your store
Plenty of agencies arrive with the same twenty changes they make for everyone. Add a sticky bar, swap a button colour, call it optimisation. None of it is grounded in how your buyers actually behave.
Offshore agencies that don’t fit NZ
Results come back in your evening, you can’t get on a call without staying up late, and a program built for a $100M US brand quietly assumes traffic your store doesn’t have.
Research the problem. Test the answer. Compound the wins.
The Impact Conversion Method is our answer to your ad spend problem. It's been proven in 4 different verticals so far, and driven more sales for every client we've worked with.
Research
Before we touch your site, we dig into why people actually leave, why they don’t convert, and why they do. The fixes come out of your customers’ own words rather than a best-practice checklist.
Prioritise
We rank every idea by how valuable it is to you, so the tests go to the changes that matter most, not the ones that happen to be easy to build.
Test
Every change is built, tested, and analysed so you know exactly what improves your sales and what doesn’t. No relying on algorithms, guessing or opinions.
Compound
One 5% increase in conversion makes a difference. 12 of those winning tests month after month transforms the business in a year.
The practical fit for New Zealand brands.
Local timezone, local accountability
We’re NZ-based, so you’re not waiting until your evening for results or staying up late for a call. When a test needs a same-day decision, you get an answer the same day.
NZD pricing, no FX surprises
Engagements are priced and invoiced in NZD for New Zealand clients. No quoted-in-USD-then-rebilled-at-spot-rate, no invoice that swings ten percent on a bad week.
Sized for the traffic you actually run
NZ traffic is smaller than the US or AU, and that changes which tests are worth running and how long they need. We size every test up front, and if a surface can’t detect a lift you’d care about, we don’t run it.
You see a revenue uplift, or half the sprint fee comes back.
That is the deal on every 90-day sprint we run. If the program does not produce a measurable revenue uplift by the end of the quarter, we refund the final 50% of the 90-day fee.
Questions NZ operators ask before booking.
- Where are you based?
- Queenstown, NZ. We work with clients across the country, plus AU and offshore. Local clients sometimes prefer in-person workshops, which we’re happy to run quarterly.
- Do you only work with New Zealand brands?
- No. We work with brands across NZ, AU, US, and UK, and the methodology is the same everywhere. NZ-based clients get NZD pricing, your timezone, and the option of in-person work.
- What size brand do you work with?
- As a rough floor, 1,000+ orders a month or $1M+ a year in online revenue. Under that, the traffic-volume math doesn’t support a real testing program yet, so we’d tell you to put that budget into traffic until it does.
- What does it cost?
- Engagements start at NZD $5,000 per month, priced and invoiced in NZD, and scale with scope. The retainer covers research, prioritisation, the experiments we ship, the test code, and regular review calls. Every 90-day sprint carries the guarantee: if there is no measurable revenue uplift by the end, we refund the final 50% of the sprint fee.
- Will the small NZ market hold the program back?
- Sometimes, on individual surfaces. Before any test launches we check the page gets enough traffic to detect a lift you’d care about inside a reasonable window, and if it can’t, we don’t run that test. Borderline surfaces get longer windows. Most NZ brands have enough traffic to run a sensible program, and we don’t pretend otherwise when they don’t.
- Do you work with my testing tool?
- Probably. We’ve shipped tests through Intelligems, GrowthBook, Convert, ABTasty, and a few smaller platforms. If you don’t have a tool installed yet, we’ll help you pick one without taking a referral fee.
- Will you work with our existing dev team?
- Preferred. The cleanest engagements have your developers reviewing our code before it ships.
Book your free Leaky Funnel Game Plan.
Fifteen minutes, on your funnel, live. We open your store together, show you where it leaks most, and map the first tests we would run. The plan is yours to keep, work with us or not. And if your traffic is too low for testing to pay, we say so on the call.
“We’ve seen single wins that brought in six figures of additional revenue. The ROI is a no-brainer.”
Times shown in NZST. Booked directly with Jono.